Carla Hallannounced Tuesday night that her Kickstarter campaign to fund her first restaurant was a success. Hootie hoo!
Just one month afterThe Chewhost started the crowd-sourced fundraiser to help build Carla Hall’s Southern Kitchen in N.Y.C., Hall reached — and exceeded — the original $250,000 goal.
In a video posted on herInstagram, the formerTop Chefcontestant announced, “Hey guys, we made it! We made it. The campaign for Carla Hall’s Southern Kitchen has been funded. I want to thank each and every one of you. There is no pledge that was too small because it took a village.”
At press time, the project received $258,054 from 1,438 backers, according to Hall’sKickstarter site. (The campaign deadline is Oct. 29 at 10 p.m ET.)
The comfort-style restaurant will focus on Nashville hot chicken, which — as Hall, who grew up in Tennessee, explained in her originalKickstarter video— will be “fried in a cast iron skillet, tossed in cayenne paste and served on white bread with a dill pickle on top.”
As with most Kickstarter campaigns, donors were offered a range of incentives, starting with recipe downloads for $1 donations and, at the $10,000 level, the chance to spend a day cooking with Hall. The chef also offered everyone who gave at least $25 the chance to have their name on the New York restaurant’s Founders’ Wall, as well as on similar walls in future restaurants (she’s hoping to one day go nationwide). “Kickstarter is a great marketing tool but I also needed the confirmation that this is something I’m in with other people, that they really want the restaurant. I want them to vote with their dollars,” Hall said.
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source: people.com
