Photo: Social Tourist
CharliandDixie D’Amelioaren’t slowing down anytime soon.
TikTok’s most famous sisters announced on Thursday that thenext chapter of their successful Hollister Co. partnershipwill be a standalone apparel brand under Abercrombie & Fitch Co. called Social Tourist.
They’ll also get a little help from their dad, Marc D’Amelio, who has worked in sales and design and will act as a consultant for the line.
Social Tourist
“We’ve always loved fashion, and it’s been amazing to be so involved in this process,” Dixie, 19, said in a statement. “We feel like Social Tourist really represents both of us and explores how our generation is balancing who they are on social media with real life.”
Charli, 17, shared that the first product drop will focus on “introducing the brand” to their millions of fans and followers, whereas the second collection (launching in June) will reflect the sister’s individual personalities.
“Designs that reflect Dixie’s personality are a bit edgier, with dark color palettes and patterns,” the star explained. “My vibe is shown through super feminine and cute styles. We can’t wait to put our vision out into the world!”
Both sisters posted a Social Tourist teaser video onInstagramThursday morning, in which they’re sporting black and white sweatpants sets embossed with the brand’s logo. “When it comes to this whole life thing, the journeyisthe destination,” Charli says in the clip.
“Hey, that’s where we come in,” they say in unison. “Let’s unpack this life together.”
The line — which will have new drops every month— will feature a few different categories, including swim, everyday essentials, trend-driven designs and gender inclusive items.
Back in June 2020, Charli and Dixie were named thefaces of Hollister’s Jean Lab. The unique partnership involved testing denim for a flattering fit and ultimate comfort with a little help from fellow Internet sensation Noah Pugliano and famed scientistBill Nye.
“We hope that we can send the message that we can and should all feel comfortable in our own skin,” the sisters told PEOPLE at the time. “Jeans are such a personal clothing item and sometimes it’s hard to find the fit you feel best in, but they are also a wardrobe staple, so working together to ensure there was a fit for everyone was really important to us.”
source: people.com
