Charlotte Casiraghi.Photo: Stephane Cardinale/Getty Images
Monaco’sCharlotte Casiraghihas been unveiled as Chanel’s latest brand ambassador — a role that has been a lifetime in the making for the granddaughter ofPrincess Grace.
The niece ofPrince Albertis 11th in the line of succession to Monaco’s throne.
In accepting the role, Casiraghi explains she will be “a contributor not just a muse” and that she believes it’s part of her responsibility to stress Chanel’s message of female empowerment.
In many ways, the shoot was a personal homecoming. Not only was Lagerfeld himself the first to shoot Casiraghi for a 2012 Chanel campaign, but the historic villa was the site of the lavish reception following her civil marriage ceremony in July 2019.
To emphasize Chanel’s longtime feminist ideals, Casiraghi and Viard also announced a new series of literary salons. “The Rue Cambon Literary Rendezvous” will be held in Coco Chanel’s private apartments above the brand’s flagship boutique, an intimate space still furnished in its period furniture, grey suede-covered couches and elegant Chinese-lacquered walls screens.
Charlotte Casiraghi.INF
Each month, Casiraghi, who organizes similar modern philosophy symposiums in Monaco, will host leading female writers and actresses to discuss their work, perpetuating both Chanel and Lagerfeld’s traditional devotion to literature.
The first salon — in English — is scheduled for the end of January during Paris Fashion Week and will be streamed on Chanel’s site.
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In her new role, Casiraghi, a mother of two, joins current brand ambassadors Kristin Stewart, Lily Rose Depp and Jennie Kim. She will also be forging a most unusual family link as her mother-in-law, model and actress Carole Bouquet, has been a longtime face of Chanel.
source: people.com
