Photo: Courtesy of Balmain
Cheris the ultimate Balmain babe in her new trailblazing campaign with the high-fashion label.
The “Goddess of Pop” partnered with the French luxury house to introduce its new line of handbags, The Balmain Blaze.
Who better to embody the Blaze’s powerful design than the icon herself?
“Obviously, Cher’s history of successes, records, awards, activism and culturally defining moments makes it clear that she perfectly embodies the term trailblazer,” Balmain’s creative directorOlivier Rousteingshared in a press release. “She’s been a daring pioneer for six decades, never slowing down and always pulling us along with her, as she marches forward.”
Cher, 76, stars in the campaign as a “futuristic goddess, perched high atop her throne” while modeling two sexy catsuits pulled from Balmain’s latest Paris Fashion Week show as well as the Balmain Blaze, which retails from $2,450-$3,495 on theBalmain website.
Courtesy of Balmain
A partnership between the two style pioneers doesn’t come as a surprise.
In September, the Oscar winner — and high-fashion muse as also seen in herprevious Pride collaboration with Versace in June— traveled to Paris where she made asurprise appearance on the Balmain runway, walking the finale of its spring/summer 2023 show.
She also embraced Rousteing onstage before closing out the show.
“Just had the best time on stage,” theBurlesqueactress tweeted in an all-caps following her cameo. “Felt great, show was probably [the] best fashion show ‘ever.’ "
She also referred to the runway as her second home writing, “[The] stage was calling me, ‘Cher…. Oh Cher…. Come home….”
Cher and Olivier Rousteing.JULIEN DE ROSA/AFP via Getty Images
But the legend didn’t stop at her headline-making walk – she made her PFW rounds at the Rick Owens spring/summer 2023, where she showed out in edgy style.
For the event, she went for a rock-and-roll plaid look, featuring a skirt styled over trousers, a zip-up hoodie ad leather fingerless gloves, and even took the moment to debut platinum blonde locks, contrary to her signature black hairstyle.
source: people.com
