Photo: Bill Pugliano/Getty
The principal chief of the Cherokee Nation is calling on Jeep to discontinue use of their name on some of its bestselling vehicle models.
“I think we’re in a day and age in this country where it’s time for both corporations and team sports toretire the use of Native American names, images and mascots from their products, team jerseys and sports in general,” he added.
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In a statement, Jeep said it is, “more than ever, committed to a respectful and open dialogue with Cherokee Nation Principal Chief Chuck Hoskin Jr,” according toNBC News.
“Our vehicle names have been carefully chosen and nurtured over the years to honor and celebrate Native American people for their nobility, prowess and pride,” Jeep added in its statement.
Hoskin Jr. toldCNN Businesshe doesn’t see a way for Jeep to respectfully continue to use their name.
He said, “It’s one of the most valuable things. It’s a part of our Identity. And if we wanted to match up who had the stronger claim and connection and affinity for the Cherokee name it would certainly be the Cherokee people.”
source: people.com
