Chip and Joanna Gainesare already household names — and their star is only rising.
“We’re thrilled to officially announce a media joint venture with Discovery,” Magnolia spokesperson John Marsicano tells PEOPLE in a statement. “Our goal for this multi-platform media company is to deliver a unique, inspiring and family-friendly content experience rooted in honesty and authenticity — the kind of programming that helps bring people together. We believe Discovery is the perfect partner for this joint venture and we are excited for what lies ahead!”
Courtesy Chip and Joanna Gaines
“Chip andJoanna Gaineshave become trusted, household names since the debut ofFixer Upperand through this joint venture, Discovery is proud to extend our relationship with them,” said David Zaslav, CEO of Discovery. “They’ve got authenticity and relatability, that special something that is so difficult in our business to find. People love them, their taste, their businesses — they’ve built an ecosystem that aligns perfectly with our vision at Discovery for fueling people’s passions.”
“Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities. We want honest, authentic programming that brings families together,” said Chip and Joanna in a joint statement. “We believe David Zaslav and the team at Discovery are the perfect partners for this ambitious joint venture, and we know Allison Page is the right person to lead this charge. We’re ready to get started and are expectant for all that’s ahead.”
The couplewalked awayfromFixer Upperin Oct. 2017.
“It was such a whirlwind, and while it was amazing, I think at some point along the way, I forgot to have fun,” Joanna said. “It was almost like we were on autopilot. Once we stepped out of it, I realized that whatever we end up tackling in the future, my priority is that I want to enjoy it.”
Moving forward, “If I’m not going to have fun, then I’m not doing it,” she added. “Because it’s not worth the grind.”
source: people.com
