A deal to purchaseSex and the Citystar Chris Noth’s tequila brand is off after allegations of sexual assault against the star surfaced this month.
Four women have come forward with allegations against Noth, who starred as Mr. Big in the television show. Noth has denied the allegations, a rep for the actor telling PEOPLE on Friday, “he has and would never cross that line.”
In a statement to thePost, Chief Executive Bernard Rubin said, “We thought it would be in our best interest to withdraw from the transaction.”
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ThePostadded that on Friday, only one day after the first allegations were made public, Rubin called Noth to inform him that the deal was off.
“It would have been disastrous for us,” Rubin said per thePost.
The deal between Noth and Entertainment Arts Research was initially made in August and was expected to be finalized this week.
A rep for Noth tells PEOPLE, “No definitive agreement was ever signed.”
Chris Noth.Michael Loccisano/WireImage
In the wake of the allegations against Noth, exercise company Peloton pulled an ad that featured him. Noth and his talent agency also parted ways.
The actor denied the woman’s account.
“The story is a complete fabrication, and the alleged accounts detailed throughout read like a piece of bad fiction,” a rep for Noth told PEOPLE Friday. “As Chris stated yesterday, he has and would never cross that line.”
Earlier in the week, two women came forward with sexual assault allegations against theAnd Just Like That…actor – one incident allegedly occurred in Los Angeles in 2004, and the other in New York in 2015, detailed in report published toThe Hollywood Reporteron Thursday.
Noth maintainedthat the encounters were “consensual.”
Actress Zoe Lister-Jones also claimed Noth was drunk on the set ofLaw & Orderand acted inappropriately toward women at a New York City nightclub he owned. Lister-Jones made the accusations in a lengthyInstagrampost, which she shared Thursday.
If you or someone you know has been sexually assaulted, please contact the National Sexual Assault Hotline at 1-800-656-HOPE (4673) or go torainn.org.
source: people.com
